Thanks to the Internet, particularly sites like Pinterest, the spotlight on domestic decor isn’t going away whenever quickly. Radeesh, the lighting clothier and owner of The Purple Turtles, started out his store inside the metropolis years again. CE talks to him to know extra about how Chennai has spread out to the emblem and how the Internet is fuelling the home decor area.
How has Chennai been as a market for The Purple Turtles?
It has been almost years because we commenced the store in Chennai, and it’s been a superb marketplace. Many of our customers who paintings in Bengaluru are from Chennai so it becomes convenient for them to pick up our stuff for their houses at the store. Bengaluru is the exceptional performing city additionally because we do many tasks there. As a retail keep, Chennai has been one in online of our desirable performers and is unexpectedly catching up.
Were you hesitant earlier than getting into the Chennai marketplace?
Yes, we did have apprehensions as we were warned that the city is conservative and people could select to spend on garments and automobiles instead of on decor. But, this has been confirmed incorrect because the city has come of age and those want to test.
What do you think has caused this variation?
The more youthful era is properly-traveled and is looking at compact, smaller homes. They decide on doing up their very own homes and are setting up excursion houses. Pinterest and Instagram have virtually helped in putting the spotlight on home decor and furnishing. In fact, people come up to us with pix from the Internet and ask if we’ve got stuff like that or if we can reflect those designs. The biggest element that has taken place is that the mind-set has modified.
Why did you feel the want to release brick and mortar shops when quite a few brands on this class are online?
Furniture is a hint-and-sense aspect so I don’t see the factor of getting handiest an online presence. That’s why you notice many on-line gamers opening up enjoy centers so that humans can get a feel of the furniture in preference to having it added after which realizing that they do now not find it irresistible. We have an online presence however that is mainly to cater to individuals who are from tier II cities and who in all likelihood do now not have to get right of entry to to one of the shops.
Anything interesting that people can look ahead to from your logo?
We flip 10 in December this 12 months and we’re making plans numerous line extensions in addition to launching an exclusive lawn store — Beruru — and expanding to encompass wall decor like wall installations in our offerings.